This book was the first of three books PSG produced for rock legends Bon Jovi beginning in 2014. Bon Jovi’s VIP ticket buyers, often paying up to $1,800 per ticket, were entitled to drinks and catering backstage before the show and a range of other cool swag they could take home. One of the items they wanted to place in the swag bag would be a very sexy, but small and light, hardcover book measuring 7.5 x 10 inches with 60 pages, produced in limited edition and available only to the VIP ticket buyers. The book was so popular that fans would, in the middle of a song, try to hand Jon their copy of the book with a Sharpie seeking an autograph.
The popularity of the VIP book was so strong that the regular fans took to social media to complain about being excluded from the book opportunity. This lead band management to believe there would be a great market for a consumer facing book. Jon’s one and only complaint about the VIP book was, “It’s too small… I want to see the pictures bigger.” So for Book #2, Bon Jovi : WORK, we went big.